Evidence for a sustainable countryside · Gloucestershire
Rooted in rural life. We bring independent evidence to the questions that shape the countryside, and work alongside farmers, landowners and councils on practical solutions, so it stays something worth handing on.
What we stand for
Independent field research and long-term data on the issues that shape rural land, roads and wildlife.
Clear, checkable reports that put real numbers behind the countryside's hardest conversations.
Practical, proportionate fixes developed with the people who manage the land.
Grounded in rural life and its traditions, and committed to keeping it sustainable for the next generation.
Field Report No. 1 · October 2026
The question isn’t whether the countryside is changing. It’s whether anyone is keeping count.
A fixed evening survey of lanes and main roads in north Gloucestershire during the release season found twelve dead pheasants in five evenings. Eleven of the twelve dead pheasants lay on a single stretch of the A435. The quiet lanes beside the release area produced none.
The national roadkill database holds five records for these roads in ten years. That gap is the point of this report.
Full report coming soonOur approach
Fixed routes and schedules, so findings can be compared across seasons and years.
Every species and every outcome recorded, not just the ones that make a point.
Our data goes to the county records centre and national datasets, so it informs decisions beyond our own reports.
Who we are
Founder, Honest Country
Honest Country is for farmers, landowners, keepers, riders and residents who care about the countryside's future and want decisions made on real evidence.
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